Dr. Pepper Snapple to Merge with Keurig

Under the terms of the agreement Dr. Pepper Snapple shareholders will receive $103.75 per share in a special cash dividend and retain 13 percent of the combined company. Upon closing, Keurig shareholders will hold 87 percent and Dr. Pepper Snapple shareholders will hold 13 percent of the combined company.

The Dr Pepper Snapple Group's portfolio currently includes brands such as Hawaiian Punch, Orangina, Snapple, Schweppes, Bai, 7UP, A&W and many more.

In terms of Licensing, Dr Pepper Snapple Group currently ranks as the 65th most porfitable licensor accroding to the

License Global

Top 150 Licensors List. 

“This transaction will deliver significant and immediate value to our shareholders, along with the opportunity to participate in the long-term upside potential of

The newly-combined company will also see Bob Gamgort, current chief executive officer, Keurig, serve as chief executive officer and Ozan Dokmecioglu, current chief financial officer, Keurig, serve as its chief financial officer. Larry Young, current president and chief executive officer, Dr. Pepper Snapple, will transition to a role on the KDP board of directors, where he will help the new management team devise growth strategies.

“Our view of the industry through the lens of consumer needs, versus traditional manufacturer-defined segments, unlocks the opportunity to combine hot and cold beverages and create a platform to increase exposure to high-growth formats,” says Gamgort. “The combination of Dr. Pepper Snapple and Keurig will create a new scale beverage company which addresses today’s consumer needs, with a powerful platform of consumer brands and an unparalleled distribution capability to reach virtually every consumer, everywhere. We are fortunate to have talented leadership teams within both companies, and I look forward to working together with the Dr. Pepper Snapple team to make this combination a success for all of our stakeholders.”