April 6, 2018
Marvel Studios and Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, have teamed up to feature
Guardians of the Galaxy Vol. 2
on its packaging to promote the release of the movie’s soundtrack.
Through the partnership, Doritos has designed a series of custom bags that will include a retro cassette tape deck-inspired player that is built right into the packaging. When consumers add headphones, they’ll be able to listen to the full soundtrack from the film.
Additionally, Doritos will help unveil the soundtrack at special events in New York and Los Angeles.
The custom Doritos bags are now available on Amazon.com/Doritos.
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