The two Italian companies will merge food and fashion as part of their two-year partnership.
In addition to the tin, D&G has designed the packaging for a selection of past shapes–spaghetti, paccheri and penne mezzani rigate. According to
, the designs feature southern Italian figures, such as a Sophia Loren-esque brunette holding a plate of pasta, interspersed with colored tiles and the tagline “La Famiglia, La Pasta, e L’Italia!” The apron also showcases these designs.
Dolce & Gabbana will also feature the pasta brand in several of its campaigns.
Furthermore, the D&G-designed packaging and apron mark the first collaboration between the two Italian companies, which entered into a two-year contract together, according to
Only 5,000 of the tins will be available worldwide, with fewer than 1,000 available in the U.S. In the U.S., the tins will be available online via diMartinoDolceGabbana.com
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.