
November 10, 2020

The line will be available in two flavors, Rum & Cola and Chilli Rum. Premium Australian beef meets Australia’s leading rum via this partnership. The jerky is air dried and marinated with flavors of molasses and cola. The line is available across more than 1,000 gas and convenience store outlets including Coles Express nationally, 7 Eleven in Queensland and OTR in South Australia and more.
“We are pleased to be bringing Bundaberg Rum and Doctor Proctor’s together for the perfect snack on the go,” says Justin Watson, managing director, Asembl. “This latest partnership for Bundaberg Rum reinforces the breadth and strength of the brand in Australia and the incredible licensing opportunities which we will continue to seek out ensured to satisfy the hunger and demand of fans of Australia’s number one rum brand.
“This beef jerky range
The beef jerky range is available now.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.