Diageo, Arla Serve Up Baileys Range

The holiday range is available now.
License Global

December 21, 2020

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Arla and Diageo are continuing their relationship brokered by Beanstalk by releasing their annual festive Baileys Cream range with the addition of a new flavor – Baileys Extra Thick Salted Caramel Cream – and brand-new packaging.

The range includes Baileys Pouring Cream, Baileys Extra Thick Cream and the brand-new Baileys Extra Thick Salted Caramel Cream. The range will also debut refreshed packaging featuring a snowy background to highlight the season.

"The festive season is the perfect time to treat you and your loved ones, and there is no better way than with a delicious dessert," says Louise French, senior vice president, business development and operations, Beanstalk. "The Baileys Cream range adds that extra indulgence to your puddings to give you the ultimate festive feeling."

 "At Christmas, we love that people are enjoying Baileys in such fun and different ways," says Declan Hassett, licensing manager, Diageo. The Baileys creams from Arla are delicious and easy to use. When added to

any cake or dessert, they bring that little bit of extra indulgence." 

The range is available across U.K. supermarkets in-store and online until the end of December. Retailers include Asda, Tesco, Morrisons, Sainsbury's, Lidl, Aldi, Waitrose, Iceland and Booths.

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