Licensing agency Lisa Marks Associates has announced that client Jel Sert has partnered with DGK to launch an Otter Pops capsule collection.

DGK is heralding the 50th anniversary of Otter Pops by celebrating the brand’s nostalgic characters with trend apparel, accessories and skateboards

“The new DGK x Otter Pops program will be loved by DGK and Otter Pops fans across America,” says Lisa Marks, president, Lisa Marks Associates. “What better way to celebrate fan favorite Otter Pops 50^th anniversary than with an awesome DGK tee shirt, sweatshirt, socks and skateboards!”

"Otter Pops is essential to the streets like DGK,” says Stevie Williams, founder, owner and pro skateboarder of DGK. “The best go-to freezer snack in the game mixed with skateboards. A true kids’ favorite!"

The Otter Pops Capsule collection will be launched with Zumiez and other key DGK accounts.

“We couldn’t be more excited about the opportunity and timing to partner with DGK for Otter Pops 50^th Anniversary,” said Kyle Harrington, Brand Manager of Otter Pops. “An Otter Pop in one hand and a skateboard in the other – name a better combo!”

Jel Sert is part of Lisa Marks Associates extensive licensing client portfolio which includes brands such as The Smithsonian Institution.