Design Plus Adds Laughing Brand to its Portfolio

Design Plus, the boutique licensing agency that represents Famous Food Brands, has announced that they have added The Laughing Cow and Babybel to their exclusive list of clients.

“[I’m] so proud to represent Bel Group in the U.S. and Canada and to launch at a time when laughter is much needed,” says Carol Janet, chief executive officer, Design Plus.

Design Plus has promised licensees “magical ingredients, creative platforms and a one-and-only look book,” according to a statement.

“We are very excited to enter the U.S. market working with such a fantastic licensing agency,” says Patrick Tamburlin, global licensing manager, Bel Group. “Carol has immediately understood our brands and their licensing possibilities. Can’t wait to begin.”