Design Plus, the boutique licensing agency that represents Famous Food Brands, has announced that they have added The Laughing Cow and Babybel to their exclusive list of clients.

“[I’m] so proud to represent Bel Group in the U.S. and Canada and to launch at a time when laughter is much needed,” says Carol Janet, chief executive officer, Design Plus.

Design Plus has promised licensees “magical ingredients, creative platforms and a one-and-only look book,” according to a statement.

“We are very excited to enter the U.S. market working with such a fantastic licensing agency,” says Patrick Tamburlin, global licensing manager, Bel Group. “Carol has immediately understood our brands and their licensing possibilities. Can’t wait to begin.”