Danone Introduces ‘Masha and the Bear’ Fruit Pouches

The snacks will be available in Eastern Europe.
License Global

October 29, 2020

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Danone, one of the world’s largest multinational food-products corporations, confirmed a new licensing deal with Animaccord to produce a branded line of fruit pouches that feature “Masha and the Bear.”

The product collection will be available across major retail chains in Czech Republic and Slovakia under the

Hami brand; in Romania, Hungary, and Ukraine under the market name of Milupa and in Poland, where the brand operates under BoboVita name. The distribution to Poland has been recently arranged to the main retail chains of the country already, including Biedronka and Rossmann.

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