License Global
October 29, 2020
Danone, one of the world’s largest multinational food-products corporations, confirmed a new licensing deal with Animaccord to produce a branded line of fruit pouches that feature “Masha and the Bear.”
The product collection will be available across major retail chains in Czech Republic and Slovakia under the
Hami brand; in Romania, Hungary, and Ukraine under the market name of Milupa and in Poland, where the brand operates under BoboVita name. The distribution to Poland has been recently arranged to the main retail chains of the country already, including Biedronka and Rossmann.
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