Cold temperatures and stormy weather didn’t stop people in New York City from waiting in long lines to get their cronut fix at the Dominique Ansel Bakery earlier this year.

In fact, since the virally popular dessert launched in May 2013, the cronut has taken the world by storm beating out Justin Bieber and the Super Bowl blackout in US Weekly’s list of the top moments of 2013 and named one of the 25 best inventions of 2013 by Time magazine.

Now fans will have another way to enjoy the iconic pastry with Brand Central announcing plans to extend the Dominique Ansel and cronut brands into homewares, digital and stationery.

And expect more innovation from Ansel in 2014, who has also created the Magic Soufflé, the Frozen S’more and Christmas Morning cereal and whose bakery was No. 1 in Zagat’s 2013 ranking. Ansel himself was named one of the 40 most innovative people under 40 and one of the 12 most inspiring leaders of 2013 by Business Insider.

“Chef Ansel’s incredible accolades over this past year are a telling tale of what is to come and we are thrilled to extend his brand into products as innovative as Dominique,” says Ross Misher, chief executive officer, Brand Central.