This spring, CRNCH Popcorn Concepts, part of the United Food & Beverage Group, launches a Chupa Chups popcorn novelty. The Dutch company has combined the crunch of popcorn with the signature taste of Chupa Chups lollipops. The popcorn is air-popped, gluten-free and glazed with Chupa Chups lollipop flavors: apple, strawberry, cola and caramel.

The Chupa Chups popcorn comes in a 110-gram bag or in a classic-sized 135-gram bag. The product will be officially presented during the upcoming ISM fair held in Cologne, Germany, from April 23 to 25.

“Either during big birthday celebrations or intimate family TV nights, we are there, this time together with iconic flavored Chupa Chups popcorn, to celebrate true joy,” says Yuri Roosblad, director, United Food & Beverage Group. “We are enthusiastic about this great collaboration between partners that share the same values; bringing tasteful and joyful moments to families and friends across the world.”

The product will become available this summer in supermarkets and convenience stores in the Benelux, U.K. and Ireland.

“We are very excited at the prospect of CRNCH Popcorn Concepts,” says Marta Ballesteros, licensing manager, Perfetti Van Melle. “Offering the fans of our brand many moments of joy and fun with every crunch of this popcorn that is so skillfully glazed in the Chupa Chups’ long-time, fan favorite flavors.”

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