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Crayola, Popsicle Color-in Frozen Treat Deal

Crayola and Popsicle to launch Popsicle Crayola Scribblers later this month.

Crayola and Popsicle have partnered to launch a new line of frozen treats.

Popsicle Crayola Scribblers will hit the grocery freezer aisle nationwide later this month. The product joins the Crayola’s Create it Yourself network of content and will provide Popsicle stick crafts ideas.

“The essence of the Crayola brand is embodied in color, crafting and creativity,” says Warren Schorr, vice president, business development and licensing, Crayola. “We are delighted to partner with Popsicle and capture the excitement and energy of the two brands inspired by favorite Crayola crayon colors.”

Popsicle’s partnership adds to the list of other new Crayola partners, including Capri Sun and Kraft.

“We’re excited about the partnership with Crayola as it allows Popsicle to extend its ability to inspire kids’ imaginations and play more often while enjoying a delicious refreshing treat like Popsicle Crayola Scribblers,” says Lisa Vortsman, senior brand manager, Popsicle.

The partnership will be supported with a Popsicle “takeover” at Crayola Experience sites later this year and digital content activations.

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