Crayola, Kellogg Draw Up Cereal Deal

The breakfast cereal giant has released a new offering with Crayola.
License Global

January 29, 2021

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Kellogg and Crayola have teamed up to create a breakfast cereal.

The Kellogg’s Crayola Jazzberry Cereal includes crunchy orange, yellow, green, blue, pink and purple puffs, covered in multicolored specks and with a berry flavor. Every box has a colorable design on the front, back and side panel and each unlocks a free and exclusive digital pet in Crayola’s Scribble Scrubbie Pets App.

“For generations, Crayola has sparked imagination through color — now we’re bringing that imagination to the breakfast table,” says Erin Storm, senior marketing director, Kellogg All Family Cereal. “Whether it’s coloring the cereal box designs or unlocking more fun in Crayola’s Scribble Scrubbie Pets App, our new Kellogg’s Crayola Jazzberry Cereal inspires creative wonder at breakfast and beyond.”

The new, limited-edition cereal is available at retailers nationwide now in both a 7.2-ounce box and an 11.6-ounce box.

“At Crayola, we believe creativity is an important part of every child’s daily routine,” says April

Heeren, general manager, domestic licensing, Crayola. “We are delighted to be partnered again with Kellogg, making the most important meal of the day deliciously colorful!”

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