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Crayola Draws Snack Deal with The License Factory

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The snacks will be available in time for the holiday season.

The License Factory has announced a colorful new licensing partnership with Crayola.

The partnership enables The License Factory to manufacture and distribute Crayola-branded Confetti Popcorn and Cotton Candy in the U.S., Canada and Mexico. 

“The Crayola brand is anchored in color,” says Warren Schorr, vice president, business development and global licensing, Crayola. “We look forward to enriching the snacking experience with Crayola’s classic hues.”

The products will be available and sold in all trade channels in Q4 2020.

TAGS: Crayola
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