The partnership enables The License Factory to manufacture and distribute Crayola-branded Confetti Popcorn and Cotton Candy in the U.S., Canada and Mexico.
“The Crayola brand is anchored in color,” says Warren Schorr, vice president, business development and global licensing, Crayola. “We look forward to enriching the snacking experience with Crayola’s classic hues.”
The products will be available and sold in all trade channels in Q4 2020.
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