The Joester Loria Group deals for new Pepsi apparel inspired by the brand’s iconic ‘90s advertising campaign.

NORTH AMERICA–PepsiCo and Cotton Citizen have joined forces to develop a Pepsi-themed capsule collection for men and women, in a deal brokered by The Joester Loria Group.

The 15-piece capsule draws inspiration from the iconic ‘90s Pepsi advertising campaign and features Cotton Citizen’s best-selling silhouettes including the men’s Cobain hoodie, women’s Milan crop zip hoodie and all-new denim styles, which feature custom washes and dyes inspired by Pepsi’s colors.

“Pepsi is one of the most iconic American brands in existence and is so distinctive to American culture,” says Adam Vanunu, founder and creative director, Cotton Citizen. “Especially growing up in the ‘90s, Pepsi created some memorable moments that still inspire me.  We’re excited to continue telling the Pepsi story through the special dyes and treatments we developed exclusively for this collaboration collection.”

The Cotton Citizen x Pepsi capsule collection is now available exclusively at the Melrose Place Cotton Citizen flagship store in Los Angeles. The range will also be available at select retailers at a later date.