Guarachi Wine Partners and Hearst Magazines have announced the launch of a new wine brand Uncorked by Cosmopolitan, in a deal brokered by IMG.
Leveraging Guarachi’s more than 35 years of success, Uncorked by Cosmopolitan is a curated selection of Guarachi’s leading wines by Cosmo’s editorial team. It also features innovative labels designed by the world’s biggest young women’s media brand.
“This is the most natural collaboration we could imagine—Cosmo readers have had 36 million glasses of wine in the last seven days,” says Jessica Pels, editor in chief, Cosmopolitan. “Young women represent a massive wine consumer base, and yet they’re underserved by the current market, which doesn’t target young women at all.”
Available now exclusively on wine.com, Uncorked by Cosmopolitan offers four popular varieties: Rosé, Chardonnay, Pinot Noir and Cabernet Sauvignon. All types are sourced from California appellations including Napa, Sonoma and Central Coast with a suggested retail price of $14.99. Future line extensions are already being developed with Pinot Grigio as the next varietal launch.