Cosmo Launches Wine Brand

Guarachi Wine Partners and Hearst Magazines have teamed to create a wine inspired by Cosmo readers.

License Global

October 30, 2020

Guarachi Wine Partners and Hearst Magazines have announced the launch of a new wine brand Uncorked by

Cosmopolitan

, in a deal brokered by IMG.

Leveraging Guarachi’s more than 35 years of success, Uncorked by

Cosmopolitan

is a curated selection of Guarachi’s leading wines by Cosmo’s editorial team. It also features innovative labels designed by the world’s biggest young women’s media brand.

“This is the most natural collaboration we could imagine—

Cosmo

readers have had 36 million glasses of wine in the last seven days,” says Jessica Pels, editor in chief,

Cosmopolitan.

“Young women represent a massive wine consumer base, and yet they’re underserved by the current market, which doesn’t target young women at all.”

Available now exclusively on wine.com, Uncorked by

Cosmopolitan

offers four popular varieties: Rosé, Chardonnay, Pinot Noir and Cabernet Sauvignon. All types are sourced from California appellations including Napa, Sonoma and Central Coast with a suggested retail price of $14.99. Future

line extensions are already being developed with Pinot Grigio as the next varietal launch.