License Global
May 2, 2018
Constellation Brands has partnered with Reef for a multi-category apparel line that celebrates the Corona brand.
The Joester Loria Group, Constellation Brands’ licensing agent, brokered the deal.
The Reef x Corona Collection features branded men’s board shorts, headwear and the apparel company’s signature bottle opener sandals. It also includes women’s flip flops.
Additionally, the two companies will further highlight their partnership through influencer parties and events at Electric Beach.
The Reef x Corona Collection is now available online at Reef.com and will be available at Zumiez and other retailers in time for Cinco de Mayo.
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