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Corona Beer Shreds with Primitive Skate

The skateboard and apparel collection is available now.

Corona Beer and Primitive Skate have partnered to deliver a co-branded apparel and skateboard collection in a deal brokered by The Joester Loria Group.

The collaboration is a nod to both brands’ individualistic lifestyles celebrating skate and the Corona brand’s La Vida Mas Fina or “The Fine Life” – a modern expression that celebrates the brand’s proud heritage: appreciating what you have, going with the flow and choosing to live on the bright side.

The Corona x Primitive collection has launched at specialty retailers and, features leisure wear as well as a limited-edition skateboard.

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