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Collaborations to Rep Yumi

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Children’s food brand Yumi is branching out into licensed goods.

Collaborations Licensing has announced its new partnership with Yumi, a baby and kids’ food delivery service, as they expand their offerings into new food and snack categories in 2021.

“As we continue to build the business and unveil new, innovative products this year, we are excited to work with the team at Collaborations to introduce Yumi to even more families across the country,” says Angela Sutherland, chief executive officer, Yumi. “Their expertise in this space will unlock new opportunities that will allow us to grow our brand awareness in untapped areas, and ultimately get better nutrition into the hands (and bellies) of more young children.”

Yumi’s initial product offering was geared to babies in their first 1,000 days – the period from conception to age 2 – but are now preparing to launch new categories over the next year, as they grow their business to target children 3 years and older. Collaborations will work with Yumi to identify and execute deals with brand and retail partners to build programs.

“I am thrilled to be working with a company like Yumi that has a meaningful mission, and I believe instilling these values into future generations should be top of mind for all parents,” says Jason Kletzky, president, Collaborations Licensing. “The programs we will build together are going to be engaging and exciting, and I can’t wait to share our upcoming plans with the industry – I believe we will be disrupting a major category.”

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