License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Collaborations to Rep Yumi

Children’s food brand Yumi is branching out into licensed goods.

Collaborations Licensing has announced its new partnership with Yumi, a baby and kids’ food delivery service, as they expand their offerings into new food and snack categories in 2021.

“As we continue to build the business and unveil new, innovative products this year, we are excited to work with the team at Collaborations to introduce Yumi to even more families across the country,” says Angela Sutherland, chief executive officer, Yumi. “Their expertise in this space will unlock new opportunities that will allow us to grow our brand awareness in untapped areas, and ultimately get better nutrition into the hands (and bellies) of more young children.”

Yumi’s initial product offering was geared to babies in their first 1,000 days – the period from conception to age 2 – but are now preparing to launch new categories over the next year, as they grow their business to target children 3 years and older. Collaborations will work with Yumi to identify and execute deals with brand and retail partners to build programs.

“I am thrilled to be working with a company like Yumi that has a meaningful mission, and I believe instilling these values into future generations should be top of mind for all parents,” says Jason Kletzky, president, Collaborations Licensing. “The programs we will build together are going to be engaging and exciting, and I can’t wait to share our upcoming plans with the industry – I believe we will be disrupting a major category.”

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.