Brands including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta will inspire the OPI line, which will launch internationally in May.
“We’re excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience,” says Kate Dwyer, group director, worldwide licensing, The Coca-Cola Company. “Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.”
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