License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Coca-Cola Plans Nail Lacquers

Coca-Cola Plans Nail Lacquers
The Coca-Cola Company has teamed up with OPI Products to feature several of the company’s beverages in a limited edition line of nail lacquers.

The Coca-Cola Company has teamed up with OPI Products, a subsidiary of Coty, to feature several of the company’s beverages in a limited edition line of nail lacquers.

Brands including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta will inspire the OPI line, which will launch internationally in May.

“We’re excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience,” says Kate Dwyer, group director, worldwide licensing, The Coca-Cola Company. “Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.” 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish