June 14, 2022
will debut the Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option.
Jack Daniel's & Coca-Cola RTD, inspired by the classic bar cocktail, will be made with
Tennessee Whiskey and Coca-Cola. The beverage will be available worldwide, with an initial launch planned for Mexico in late 2022.
"This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient and portable," says Lawson Whiting, chief executive officer, president, Brown-Forman Corporation. "Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel's RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel's and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world."
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"We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand," says James Quincey, chairman, chief executive officer, The Coca-Cola Company. "We are excited about our new relationship with Brown-Forman and look forward to the introduction of Jack Daniel's & Coca-Cola."
The can and packaging, which will feature two of the world's most recognizable and valuable trademarks in Coca-Cola and Jack Daniel's, will include clear responsibility symbols stating that it is to be enjoyed only by consumers of the legal drinking age. Jack Daniel's & Coca-Cola RTDs will follow responsible marketing practices by Brown-Forman and The Coca-Cola Company.
The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market. A zero-sugar version of the beverage will also be available.
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