Fashion show will take place at BLE and will showcase the brands’ new dresses.

Perfetti Van Melle’s Chupa Chups brand is teaming up with London-based art fashion label The Rodnik Brand for a special art exhibit and fashion project at Brand Licensing Europe that commemorates the creation of the Chupa Chups logo by painter Salvador Dali.

Revisiting Chupa Chups’ origins, The Rodnik Band, led by designer Philip Colbert, is unveiling a Chupa Chups’ booth on the show floor this week.

The collaboration features ready-to-wear dresses alongside art pieces and bold colorful prints created by Colbert, which were shown off during a fashion show yesterday on the show floor. The pieces will be available for exclusive apparel collections and for premium licensing projects.

“Philip’s unique humor and fun approach to pop art with positive vibes are a natural fit with Chupa Chups, and just perfect for partners who are looking for a different creative proposal that blends fantasy and fun,” says Christine Cool, area licensing manager, Perfetti Van Melle.

“I am very excited to collaborate with Chupa Chups. They are the ultimate pop brand. After visiting the factory I was blown away by the world of Chupa Chups. I love the fact that this brand connects Pop Art and surrealism with Dali having created their logo. I was very interested to explore this connection and further develop it with my work,” says Colbert.

Chupa Chups is not only synonymous with the world’s most yummy lollipops but also known for its quirky design style.

Chupa Chups will present a special art exhibit and fashion project that commemorates the creation of its logo by the famous painter Salvador Dalí.