A joint strategy has been developed to build a program for the lollipop brand over the next three years that will bring a Chupa Chups lifestyle concept targeted toward teenagers to market.
Infiniss will manage licensees across a wide range of lifestyle categories including apparel, cosmetics, fashion accessories, digital games, small electronics, stationery and toys. Strategic co-branding collaborations, promotional licensing opportunities and event licensing opportunities will also be pursued.
“We are looking forward to the prospect of working together with Infiniss. They have a large track record of successfully managing the lifestyle extension of many international brands and also a great understanding of the Korean retail environment,” says Marta Ballesteros, senior brand manager, Chupa Chups.
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