Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
April 6, 2018
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
A joint strategy has been developed to build a program for the lollipop brand over the next three years that will bring a Chupa Chups lifestyle concept targeted toward teenagers to market.
Infiniss will manage licensees across a wide range of lifestyle categories including apparel, cosmetics, fashion accessories, digital games, small electronics, stationery and toys. Strategic co-branding collaborations, promotional licensing opportunities and event licensing opportunities will also be pursued.
“We are looking forward to the prospect of working together with Infiniss. They have a large track record of successfully managing the lifestyle extension of many international brands and also a great understanding of the Korean retail environment,” says Marta Ballesteros, senior brand manager, Chupa Chups.
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