Spanish ice cream company La Menorquina celebrates its 80th anniversary by launching a collection of ice creams with lollipop brand Chupa Chups.
“Partnering with such relevant brands was a great challenge and we are very satisfied with the result; it brought out our innovative character and commitment to creating the best quality ice cream,” says Alex Balaguer, general manager, La Menorquina. “Since our beginnings in Alaior (Menorca) in 1940, we have always opted for the elaboration of unique ice creams with the best ingredients, and we are proud to count with these great brands to make our consumers fall in love over and over again with our products.”
Two ice creams have been created for Chupa Chups. The first is a lollipop bonbon with strawberry ice cream and a white chocolate cover sprinkled with caramel chips. The second is a strawberry and orange sherbet, with a lemon top and cola flavored popping candy. They are already on sale in La Menorquina’s mass distribution and out-of-home channels throughout the Spanish market.
“Teaming up with La Menorquina was a no-brainer,” says Marta Ballesteros, licensing area manager and food and beverage specialist, Perfetti Van Melle. “We are proud to be a part of the celebration assortment of this traditional leading Spanish ice cream company. The range brings instant excitement to the ice cream aisle and it’s perfectly aligned with our fun and tasty brand experience. Working with La Menorquina was easy, because both parties were aligned to make sure that the novelty products delivered on quality and experience to delight La Menorquina consumers and Chupa Chups fans.”