Perfetti Van Melle has appointed Wild Pumpkin Licensing as the exclusive licensing agent for its lollipop brand Chupa Chups in Australia and New Zealand.

“The brand’s strong presence serves as the ideal launching platform for an exciting consumer products program,” says Lim Mi-Kyoung, managing director, Wild Pumpkin.

Wild Pumpkin plans to roll out a program over the course of the next three years that will include a range of lifestyle categories such as apparel, cosmetics, fashion accessories, footwear and homewares that will targeted primarily to teenagers.

“We feel that Wild Pumpkin is the right partner to continue the expansion of our licensing program in these markets. They have a perfect understanding of our brand values and heritage and the know-how to apply iconic brands to products that consumers want to own,” says Christine Cool, senior brand manager, licensing division, Chupa Chups.