License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Chupa Chups Creates Digital Candy

Chupa Chups Creates Digital Candy
Perfetti Van Melle’s lollipop brand Chupa Chups is expanding into digital gaming with help from 4 Dots Media.

Perfetti Van Melle’s lollipop brand Chupa Chups is expanding into digital gaming with help from 4 Dots Media.

The confectionery brand has tapped the developer to create a collection of five apps inspired by the candy, two of which have already launched.

“Chupa Chups Maker,” which lets fans create personalized versions of the lollipop, debuted in August, and the hidden-object game "Chupa Chups Hidden Objects" launched in October.

A third game is now in the pipeline, "Chupa Chups: Spot the Difference," which will challenge fans of the brand to find the differences between two similar screens.

All the Chupa Chups apps are available in the U.S., Canada, the U.K., Australia and Hong Kong, and will arrive in other EU territories soon.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish