ChizComm Extends Topps Company ‘Bazooka’ Partnership

Bazooka and ChizComm have extended their partnership.

January 6, 2021

ChizComm has announced that it has signed Bazooka Candy Brands, a division of The Topps Company, to serve as the leading confectionery company’s PR agency of record.

ChizComm will lead BCB’s PR activities, including media relations, influencer engagements and consumer and industry events through integrated marketing campaigns to grow the portfolio of iconic brands and support new product innovations.

“ChizComm’s creativity, drive and enthusiasm for our business was a key factor in our decision,” says Anthony Trani, vice president, global marketing and innovation, Bazooka Candy Brands. “We look forward to working with them in this expanded role.”

Recognized for expertise in the family space, ChizComm’s leadership in the lifestyle, entertainment, toy and gaming segments, including nostalgic and iconic pop culture brands, will ensure that the family of BCB connects and engages new and existing audiences in dynamic and impactful ways. ChizComm’s media division ChizComm Beacon Media currently

serves as the media agency of record for BCB in what has been a longstanding and very successful client-agency partnership.

“We are so thrilled to have earned the trust with Bazooka Candy Brands over the last two years to expand our partnership,” says Harold Chizick, president and chief executive officer, ChizComm. “Their innovative approach to bringing entertainment to the confectionery business and bringing smiles to consumers’ faces is perfectly aligned with what we do. It diversifies ChizComm’s portfolio to be more inclusive of the family category outside toys and games and we’re looking forward to working on this amazing portfolio of brands that spans across generations.”

2021 priorities include the rollout of integrated campaigns across Bazooka Candy Brands portfolio, including Ring Pop, Push Pop, Baby Bottle Pop, Bazooka, Juicy Drop and Totally Awesome.