Chips Ahoy! cookies, Reese's and Hershey's are teaming up for cookie mashups available now across the U.S. Cookie mashups include Chips Ahoy! made with chunks of Hershey's Milk Chocolate and Chips Ahoy! made with mini Reese's Pieces candy.
"Without a doubt, America's favorite chocolate chip cookie is happier together with Hershey's Milk Chocolate and mini Reese's Pieces," said Sabrina Sierant, associate director, Chips Ahoy! "With Chips Ahoy!, we're always looking for new delicious flavors to bring to life in a chocolate chip cookie that will provide consumers with the variety they crave in their sweet snacks."
With the introduction of these collaborations, Chips Ahoy! is reintroducing its spokes-cookie, Chip. Chip is set to return to the brand after six years, appearing in TV and digital advertising to introduce the collaborations. The brand is also promoting the new flavors on TV, in its social channels, in mashup-style content with top online creators and in-store.
Chips Ahoy! made with chunks of Hershey's Milk Chocolate and Chips Ahoy! made with mini Reese's Pieces candy are available on shelves now at major retailers nationwide.