Chipotle has released a line of eco-friendly merchandise called “Chipotle Goods” made using avocado pits and organic cotton.
The collection features an open-looped line of Chipotle apparel, dyed with upcycled avocado pits from its restaurants as well as branded unisex gear. All profits from the collection will go toward supporting organizations that are focused on making fashion or farming more sustainable. It includes products such as:
- Avocado dyed t-shirts, sweatshirts, and tote bags;
- Custom Order t-shirts where fans can customize their go-to Chipotle order ingredient by ingredient;
- Pocket and statement T-shirts;
- Billboard and side-zip Long Sleeves;
- Jean Jackets;
- Bomber Jacket;
- Foil Weekender and Gym Bag;
- Reusable Chipotle Lunch Bag;
- Baby Onesie;
- Baby Blanket;
- Phone Case;
- Water Bottles;
- Classic Tote;
- Button-up Shirt; and
- Sock Sets.
The leftover pits from select restaurants create several natural avocado-dyed goods. An ink is created when the pits are simmered in water, creating a sustainable, plant-based dye varying in color, that results in customized apparel and accessories for the brand. Each piece from the avocado dyed collection requires five avocado pits, equivalent to five orders of guac.
"We know people are looking to celebrate their passion for Chipotle, and we set out to create a line of products with the same thoughtfulness, care and attention to detail that we use in our kitchens," says Chris Brandt, chief marketing officer, Chipotle. "With Chipotle Goods, our fans can get quality items that support sustainable agriculture and represent our mission of cultivating a better world."
Chipotle also made headlines earlier this year with its cosmetics accessories line with E.L.F.