Chipotle Mexican Grill has announced it is teaming up with skating legend and brand superfan Tony Hawk to offer his go-to Chipotle order exclusively on the Chipotle app and Chipotle.com.
The Tony Hawk Burrito is made with brown rice, black beans, chicken, tomatillo-red chili salsa and guacamole. It will be available on the Chipotle app and Chipotle.com starting Aug. 14. The first 2,000 fans who order the burrito will also get access to the “Tony Hawk's Pro Skater 1 and 2” Warehouse Demo for PlayStation 4, Xbox One or PC.
"Chipotle burritos are a favorite way to refuel after long skate sessions," says Tony Hawk. "It's a blast to see the enthusiasm for Chipotle, skating and video games continue to grow and inspire a new generation. Whether you're a veteran THPS player or new to the game, ‘Tony Hawk's Pro Skater 1 and 2’ has something for everyone."
“Tony Hawk's Pro Skater 1 and 2” is a remaster of the first two games in the Tony Hawk's Pro Skater franchise: “Tony Hawk's Pro Skater” (1999) and “Tony Hawk's Pro Skater 2” (2000). The game will feature never-before-seen tricks as well as Create-A-Skater, Create-A-Park and online multiplayer modes.
On Aug. 14, the launch will culminate in a two-hour live stream from Chipotle's Twitch page featuring Tony Hawk, fellow skateboarder Jagger Eaton and actor Finn Wolfhard playing the “Tony Hawk's Pro Skater 1 and 2” Warehouse Demo. The trio will give out up to 5,000 free burritos to viewers throughout the stream.
"This first of its kind menu integration gives our fans a chance to eat like the greatest skater of all time and get access to the demo for one of the summer's most anticipated video game releases," says Chris Brandt, chief marketing officer, Chipotle. "Real athletes need real food, and Chipotle is excited to continue being a part of Tony's training routine whether it's competing at the skatepark or in a video game."
Tony Hawk is a Chipotle celebrity card holder, an exclusive membership tier afforded to famous friends of the brand. Celebrity card holders receive special perks including free meals and catering.
Chipotle’s partnership comes following a recent collaboration with cosmetics brand E.L.F.