Chefclub Launches Nationwide Promotion in France with Restaurant Chain Launch, Flunch

Activity books and specialist menu items available in over 160 branches across the country.
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License Global

October 31, 2022

Chefclub logo.
Chefclub logo.Chefclub


and French restaurant chain, flunch, have launched a broad-ranging promotion at 160 eateries across the country. 

The family-oriented promotion offers

entertainment for kids and adults

, and began with 350,000 Halloween-themed activity booklets for kids featuring the mascots of both companies: Chefclub Friends, (from the Chefclub Kids channel) and Flunchy (from flunch). The booklet contains 12 pages of games and activities, two recipes and a comic strip featuring Chefclub Friends and Flunchy illustrated in the Chefclub style. The free booklet will be distributed to families with children Oct. 22 to Nov. 13 in flunch restaurants.  

Grown-ups won’t miss out though, as they can enjoy their own culinary experience on-site with the Chocookie Chefclub & flunch, a frozen dessert co-created by the Chefclub and flunch teams. The dessert will be available as an individual portion on the menu during the promotion but can also be enjoyed at home in an XXL family size. Chefclub has produced a

video demonstrating how to make a large version of the dessert to be shared with family and friends. 

“This unique and original partnership with flunch is at the heart of Chefclub’s ethos: to make cooking an entertaining activity in life that brings friends and family together, anywhere, in many different ways,” says Marie-Laure Marchand, senior vice president global consumer products and business development, Chefclub. “We are delighted to be working with flunch as we share many values and have a common mission: to bring families together to enjoy a great moment and to give children more autonomy. This original promotion gives our fans an exciting new way – and place – to enjoy our brand.” 

 “We want our customers (kids and adults) to enjoy playful and tasty experiences, and also make kids more autonomous by encouraging them to approach cookery in a kind of ‘mini adult’ way,” says Prisca Galvez Behar, kids and family experience manager, flunch. “It was an obvious choice to collaborate with Chefclub because we share the same values, and as such, we are delighted to announce this new partnership.” 

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