Cheez-It Has a Merchandise Line

Offerings from the website include blankets, fanny packs, hoodies and aprons.

"The Cheez-It brand is always looking for new ways to connect with fans, and through this online shopping experience we're offering consumers a new platform to enjoy everything they love about Cheez-It in a fresh, exciting way," says Jordan Narducci, director, global direct to consumer e-commerce, Kellogg's. "This direct-to-consumer site gives us the opportunity to bring future food innovations to market faster than ever before, while also collecting feedback from our consumers in real time."

Along with merchandise, the Cheez-It Extra Toasty Superfan 4-pack launches for a limited time starting on August 11. Flavors include Extra Cheesy, Extra Spicy, Cheddar Jack and the original Extra Toasty offering.

Both the merchandise and limited-edition 4-pack will be available at CheezItHQ.com.