License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Cheez-It Has a Merchandise Line

The line is part of Cheez-It’s 100th birthday.

To mark the launch of three new Extra Toasty flavors, Cheez-It has a new website filled with merchandise for fans of the cheese snack.

Offerings from the website include blankets, fanny packs, hoodies and aprons.

"The Cheez-It brand is always looking for new ways to connect with fans, and through this online shopping experience we're offering consumers a new platform to enjoy everything they love about Cheez-It in a fresh, exciting way," says Jordan Narducci, director, global direct to consumer e-commerce, Kellogg's. "This direct-to-consumer site gives us the opportunity to bring future food innovations to market faster than ever before, while also collecting feedback from our consumers in real time."

Along with merchandise, the Cheez-It Extra Toasty Superfan 4-pack launches for a limited time starting on August 11. Flavors include Extra Cheesy, Extra Spicy, Cheddar Jack and the original Extra Toasty offering.

Both the merchandise and limited-edition 4-pack will be available at

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.