have announced the launch of MTN DEW OVERDRIVE, the newest addition to the MTN DEW flavor lineup, exclusively available at Casey’s convenience stores.
The latest long-term offering, a citrus punch flavor with hints of mango, raspberry and lime flavors, will be available starting in June only at Casey’s, in more than 2,400 stores.
MTN DEW OVERDRIVE is the first MTN DEW exclusive flavor available at Casey’s and will be sold in 20-oz. bottles and available in fountain.
“We are ecstatic to carry MTN DEW OVERDRIVE at our Casey’s convenience stores across the Heartland,” says Tom Brennan, chief merchandising officer, Casey’s. “As the third-largest convenience retailer and fifth-largest pizza chain in the U.S., we’re always looking for the most flavorful products to pair with our handmade pizza, and MTN DEW knows a thing or two about flavor. We are looking forward to welcoming DEW Nation and Casey’s fans alike into our stores to taste the delicious combo of MTN DEW OVERDRIVE and Casey’s pizza, and fuel whatever outdoor adventures await this summer.”
As part of the partnership, the MTN DEW OVERDRIVE label features several items that pay homage to Casey’s, including a rooster weathervane necklace and barn-shaped buoy highlighting Casey’s founding year.
“We love how much MTN DEW and Casey’s fans crave outdoor adventures, so we created this unique and flavorful MTN DEW drink to fuel those experiences,” says Scott Henzi, commercial senior vice president, PepsiCo Beverages North America, Central Division. “MTN DEW OVERDRIVE has been tried and tested to be the perfect companion for an adventure-filled day on the lake or trails, or any time you want the crisp, refreshing flavor that only DEW and Casey’s can bring you.”
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