Caroline Mickler has been appointed as the exclusive U.K. Licensing Agency on behalf of Surge Brands to develop a brand licensing campaign for Candy Dynamics Toxic Waste Hazardously Sour Candy.

“I am thrilled to be representing this dynamic brand which has a huge following,” says Mickler. “Launched in the U.K. in 2005 by distributor Newbridge Confectionery, the brand is recognized as the number 1 sour novelty product in the marketplace and has achieved extensive retail distribution including in Tesco, Sainsbury’s, Martin McColls, B&M, The Range, Home Bargains and Spar.”

Targeted licensed product categories will initially include food and beverage, apparel and accessories, health and beauty and gifts.