“I am thrilled to be representing this dynamic brand which has a huge following,” says Mickler. “Launched in the U.K. in 2005 by distributor Newbridge Confectionery, the brand is recognized as the number 1 sour novelty product in the marketplace and has achieved extensive retail distribution including in Tesco, Sainsbury’s, Martin McColls, B&M, The Range, Home Bargains and Spar.”
Targeted licensed product categories will initially include food and beverage, apparel and accessories, health and beauty and gifts.
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