Captain Morgan to Helm the BBQ Grill

Beanstalk and Captain Morgan partner with 3 Little Pigs for a new line of sausages.
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License Global

September 4, 2020


Captain Morgan, a Diageo brand, is launching a line of sausages infused with Captain Morgan Original Spiced Rum's flavor by partnering with 3 Little Pigs, a subsidiary of Village Gourmet. 

Beanstalk, Diageo's global brand extension licensing agency, secured the partnership. 

Since 1975, 3 Little Pigs has produced classic charcuterie and sausages by hand in small batches using time-honored French recipes. Recently branching out into fresh sausage production with the acquisition of sister company Longhini Sausage, 3 Little Pigs will produce the products at Longhini's facility in New Haven, CT. 

3 Little Pigs has combined its classic technique and choice ingredients with Captain Morgan Original Spiced Rum's taste and flavor to introduce sausage products for prime grilling season. Sausage flavors include spicy Pork and Chicken Caribbean Jerk made with the Captain's blend of secret Caribbean-inspired spices, and a slightly sweet Citrus Mojo made with a zesty Cuban-inspired blend of orange, lime,

and garlic flavors.

"The goal of our licensing program for Captain Morgan is to create infectiously fun and memorable experiences," says Declan Hassett, senior licensing manager, Diageo. "The partnership with 3 Little Pigs allows us to recruit new members of the Captain's crew and bring consumers more fun with The Captain beyond spirits. We're excited to have Captain Morgan enter the meat aisle and to bring consumers a delicious new way to grill at home."  

The Captain Morgan sausage line will first launch in chicken and pork links format, available in one-pound trays with six links each. Additional formats and flavors such as patties, precooked, and snack formats will launch in late 2020/early 2021. These premium-quality sausages are now available at grocers across North America at a price point of $4.99 to $5.49. 

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