Campbell brands such as Pepperidge Farm, V8 and Royal Dansk will aim to expanded into branded ranges.
Seltzer will help Campbell, whose portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens, Garden Fresh Gourmet and Pacific Foods, grow its present general merchandise program with current licensees.
Seltzer Licensing will also target growth for Campbell by adding new licensing partners across categories such as housewares, home decor, cookware, domestics and general lifestyle.
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