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Café Snoopy Opens in Brazil

Café Snoopy, the first Peanuts dining experience in Latin America, has opened an eatery at the Morumbi Shopping Mall in São Paulo, Brazil.

The café features Peanuts-themed decor, with the characters infusing the wallpaper, tables and dishware. On the menu are a variety of sweets, salads, ice cream and coffee offerings. A range of merchandise including cups, mugs, t-shirts and plush are also available for purchase.

There are a number of Peanuts-themed cafés throughout greater China, Korea, Southeast Asia and Japan, including a Peanuts café, diner and chaya (Japanese teahouse).

The team behind the Brazilian outpost is Infinity Services, who are managed by Lotus Global Marketing, the local Peanuts agent. Infinity hopes to add additional locations in the future.

“Bringing the iconic Peanuts characters together with the Brazilian coffee tradition has been a longtime goal of ours," says Marcel Gholmieh, chief executive officer, Infinity Services.

“Expanding our Peanuts dining experiences into new territories is part of our larger Location Based Experience strategy,” says Roz Nowicki, executive vice president, Peanuts Worldwide. “Peanuts is a property with a dedicated fan base who appreciate the opportunity to engage with the characters and the brand in every aspect of their lives, from what they wear to what they eat.”

Brazil is the largest market in Latin America for the Peanuts brand, with more than 30 licensees in the country. Key partnerships in the region include Riachuelo, Hering, C&A, Pernambucanas, Maxlog, Tilbra, Imaginarium, Ellus and Dafiti, among others.

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