“We are very excited about this partnership of two very beloved brands with a shared rich British heritage,” says Markéta Kristlová, senior brand manager, Easter, Cadbury. “We look forward to Peter Rabbit and Cadbury’s helping families to have even more magical Easter celebrations from next year.”
Penguin Ventures is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via
The initial “Peter Rabbit” range will launch across a host of Cadbury products for Easter 2021 and will be available nationwide. “Peter Rabbit” will appear on some of Cadbury’s most iconic product ranges in a perfect pairing of two British brands so intrinsically associated with Easter.
“We are over the moon to be able to announce a long-term
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.