BSL Brokers Bud Spencer Deal with St. Kilian Distillers

The new beer will be available this month.
License Global

November 6, 2020


Bavaria Sonor Licensing has brokered a licensing agreement between the "Bud Spencer" brand and St. Kilian Distillers.

"Bud Spencer and whiskey, that's just the perfect brand and product fit,” says Ivica Maracic, licensing and sales director, Bavaria Sonor Licensing. “A Western without whiskey in the saloon would be like Bud Spencer without pithy and diaphragmatic slogans. We are very happy that with St. Kilian Distillers we could win a multiple award-winning Bavarian distillery for 'Bud Spencer!'"

BSL, a division of Bavaria Media, was commissioned by rights holder Plattfuss Vertriebs to expand Bud Spencer and Terence Hill worldwide with licensing cooperations and corresponding licensed products across Europe. A single malt whiskey with a Bud Spencer image will be available from select retailers and online sales under the label "Bud Spencer - The Legend.”

"Courage and passion – that characterizes our work here at St. Kilian, but it also exactly matches the character of the iconic personality

of Bud Spencer,” says Andreas Thümmler, chief executive officer and founder, St. Kilian. “The mixture of Italian temperament and American western style can be found in the melange of Amarone and Bourbon barrels and results in a fabulously aromatic single malt – Made in Germany. "

The double-distilled "Bud Spencer – The Legend" whiskey is aged for three years in Amarone and ex-Bourbon barrels. They will be available beginning Nov. 16.

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