Brandgenuity Takes on Yogurt Brand

Organic yogurt brand Stonyfield has appointed Brandgenuity as its exclusive licensing agency.

Brandgenuity will work to extend the Stonyfield, YoBaby and YoKids brands into a variety of organic healthy snacks and food categories.

The Stonyfield, YoKids and YoBaby assortment includes yogurt, smoothies, pouches, drinkables, soy yogurts and frozen yogurt. Milk and butter are produced by Organic Valley under license.

“We love Stonyfield and its portfolio of organic, wholesome products,” says Louis Drogin, partner, Brandgenuity. “We are thrilled to be working with Stonyfield and look forward to bringing mom more organic food and snacks as she continues to keep her entire family healthy.”

Brandgenuity is showcasing the brand at Licensing Expo in Las Vegas, Nev., this week.

“Brandgenuity understands our mission and have the expertise to expand the Stonyfield, YoBaby and YoKids trademarks into the organic snacks and foods that moms will feel great about,” says Ben Angeloni, vice president of marketing, Stonyfield. “We look forward to creating innovative products together.”