Brand Squared Adds Four New Clients

Brand Squared Licensing, the strategic licensing division of communications and marketing firm Peppercomm, has added four new brands to its roster.

Brand Squared will work with the ice cream brand Dippin' Dots, candy brand Bit-O-Honey, the YouTube animated series “We Are Busy Beavers” and the Canadian bakery brand Monsieur Félix & Mr. Norton to build extensions into new product categories.