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Brand Central to Rep Fogo de Chão

Fogo de Chao is expanding into licensing.

Brand Central has solidified an agreement with Fogo de Chão as its exclusive licensing agency in consumer products.

Fogo de Chão specializes in the Southern Brazilian cooking technique of churrasco – the art of roasting high-quality cuts of meats over open flame, all of which are carved tableside by Brazilian-trained gaucho chefs. Founded in Southern Brazil in 1979, there are currently 56 locations throughout Brazil, the United States, Mexico and the Middle East.

“We are honored to bring Fogo de Chão, an innovative and breakthrough-leader in the restaurant industry, into retail consumer products,” says Ross Misher, chief executive officer, Brand Central. “Fogo de Chão’s craveable menu will translate well to frozen, fresh and packaged foods and more, given the popularity of its high-quality cuts of meat and distinctive and unique style.”

Licensees and retailers interested in exploring opportunities with Fogo de Chão should contact Brand Central.

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