Brand Central to Rep Edible

The food and gifts brand branches into licensing territory.
License Global

June 28, 2021

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Edible, a gift and treat destination, has signed with Brand Central as its licensing agency.

Edible – formerly Edible Arrangements – specializes in fresh fruit gifts and treats. Edible has also launched new product categories such as fresh produce, flowers, baked goods, non-perishables and more.

“We are thrilled to work with this 20-year household brand,” says Ross Misher, chief executive officer, Brand Central. “We intend to leverage Edible’s iconic equities into new product categories, from D.I.Y. gift sets to celebration products and food and beverage items.”

In 2020, Edible experienced the best sales in the company history with more than 45 percent growth year over year. 

“Partnering with Brand Central is the perfect way to continue making our premier products available to consumers in retailers across the country,” says Patricia Perry, vice president, franchise development, Edible. “We’re excited to see how this will continue to expand our market share and help our innovative products

flourish.”

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