New licensed partners are creating an assortment of branded products leveraging Kraft Heinz brands including Planters, Kool-Aid, Heinz, Jell-O and more.
“We are thrilled to launch a comprehensive merchandise program with these beloved Kraft Heinz brands and the top licensees in the industry,” says Ross Misher, chief executive officer, Brand Central. “These brands have such a powerful impact on today’s consumers outside of the grocery aisles. We can’t wait for fans to show their love for these brands through a variety of new products being created from Kool-Aid t-shirts to Planters Baby Nut plushies!”
New partnerships include:
- Mad Engine (apparel and accessories);
- Zuru (collectible toys);
- Rasta Imposta (Halloween costumes);
- Steel City (apparel and accessories); and
- BandMerch (e-commerce merchandise program).
Brand Central will continue to drive growth for Kraft Heinz brands by pursuing new partnerships in categories including lifestyle merchandise and more.
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