The Glad for Kids portfolio includes paper products such as plates, bowls, cups, snack bowls with lids, straws and more. What began with four prints — sharks, rocket ships, dinosaurs and unicorns — has since expanded into licensed partnerships featuring several major children’s brands, including “SpongeBob Squarepants,” “Peppa Pig,” “PAW Patrol,” “PJ Masks,” Nickelodeon, “Sesame Street” and L.O.L.! Surprise.
The collection features kid-friendly solutions for mess-free dining, food prep, and storage. The line includes paper tabletop products and reusable goods.
The brand launchedGladforKids.com
to showcase the full line of paper plates, bowls and cups, snack bowls with lids, paper straws, and reusable GladWare containers. The website also provides downloadablecoloring pages with Glad for Kids original prints, activity pages, and worksheets for parents, with more resources to be added later in the year.
“We are incredibly excited to showcase the Glad for Kids products on the new site,” says Ashley Chase, director, product development, Brand Buzz. “It’s an easy way for our consumers to engage with the brand, get new product updates and be a one-stop-shop for all their tabletop needs. We’re hoping these character-inspired, specially designed products help make mealtime a little less messy and a little more fun for kids and parents alike.”
“We’re excited to collaborate with Brand Buzz on a family-friendly line of Glad products and on a GladforKids.com website,” says Rory Wehrlie, director, office of strategic alliances, Clorox. “Clorox is committed to purpose-driven growth, and as a health and wellness company, providing sustainable and family friendly products is a top priority.”
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