This marks the first time Brand of Brothers has partnered with Hershey’s. The team has worked with The Hershey Company for global licensing opportunities for the last decade.
“Hershey’s is a fantastic addition to our growing portfolio in ice cream and we are delighted to work closely with them and Iceland for its debut in the U.K.,” says Greg Ovenden, product and marketing director, Brand of Brothers. “Both handheld and the premium luxury tubs category have seen growth over the last year, and we expect both the sticks and the tubs to be a big hit with Iceland’s customers this summer.”
The ice cream product development by the Brand of Brothers team pays homage to the Hershey’s Cookies ‘n’ Creme chocolate
“Ice cream has proven to be a key category for Hershey’s brand extension program across the world and we’re delighted to support this innovation, across formats and flavors to the U.K. market for the first time,” says Daniel Avener, chief executive officer, MDR Brand Management. “We’re excited to be working with Brand of Brothers to make this happen.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.