On The Border has become the first Mexican casual dining brand to bring meatless options to its menu in a partnership with Beyond Meat.
The brand plans to release meat-free enchiladas, nachos and unlimited tacos with Beyond Meat, as well as other creations.
"The Beyond Meat Taco and Beyond Beef offer our guests even more protein options for our classic menu items," says Edithann Ramey, chief marketing officer, On The Border. "Guests are incorporating more plant-based protein options into their diet and we want to meet their needs with the same bold border-style flavors. Now everyone can have the same On The Border experience of an ice-cold margarita and bold border-style flavors with endless rounds of our guests' favorite tacos!"
Available from Jan. 6 to Mar. 8, On The Border guests can try the all-new Beyond Meat Taco – featuring 100% plant-based ground Beyond Beef seasoned exactly like On The Border's seasoned ground beef, topped with shredded cheese, lettuce and house-made pico de gallo. For an additional $2, fans can also enjoy Beyond Beef in its enchiladas or Stacked Nachos.
Other restaurants including Hooters have also recently hopped on the plant-based train.