Nelvana Enterprises and d-rights have teamed up with Burger King to launch a second Beyblade kids’ meal promotion in more than 70 countries worldwide.
Beyblade toys are now being featured in kids’ meals at Burger King restaurants in the U.S., Canada, Latin America, Europe (excluding France), New Zealand and the Middle East.
The program follows a similar promotion that took place last year, but has been expanded to include more than 11,000 locations worldwide.
Following the re-launch of the Beyblade TV series and toy line, the franchise now has a presence in more than 80 countries and more than 200 licensees.
