Beckham Touts New Whiskey Brand

Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.

April 6, 2018

Beckham Touts New Whiskey Brand

Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham and British entrepreneur Simon Fuller–the Haig Club Single Grain Scotch Whisky.

In addition to developing the brand’s strategy and positioning alongside Fuller and Diageo, Beckham will also lead the promotion of a responsible drinking program for Haig Club that will launch later in the year. 

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.