Kellogg’s Teams up with Six Star Pro Nutrition for Protein Powders

Two new protein powders will hit shelves.

May 17, 2023

Kelloggs x SixStar Whey ProteinSix Star Pro Nutrition

Six Star Pro Nutrition and

have partnered to create Frosted Flakes- and Froot Loops-flavored Six Star 100% Whey Protein Plus, coming this August to Walmart and other retailers and on the web at Sixstarpro.com. Beanstalk, Kellogg’s global exclusive licensing agency for food and beverage, brokered the deal.

“We are pumped to bring Frosted Flakes- and Froot Loops-flavored Six Star protein powders into consumers’ shakers,” says Delmarys Garcia, director, brand management, Beanstalk. “This epic collaboration is timely as people continue to seek added protein without sacrificing taste. We’re proud of the teamwork involved in bringing these flavorful products to life and we can’t wait to share them with the fans.”

This partnership will see the reinvention of two breakfast favorites into high-performance protein and leverage the Tony the Tiger and Toucan Sam characters.

“At Kellogg’s, we envision a good and just world where people are not just fed but fulfilled,” says David Lee, senior director,

global licensing and culture, Kellogg’s. “Our brand collaboration with best-selling sports nutrition brand, Six Star, supports that vision with iconic brands like Frosted Flakesand Froot Loopsbringing balanced breakfasts and new, innovative high-performance protein powders for busy families and sports lifestyles.”

Beanstalk

plans to continue growing Kellogg’s licensed food and beverage program across its portfolio of brands. Categories available in the U.S. include baking mixes and doughs, baked goods, breads, frozen desserts and more.

See Beanstalk, which was named amongst License Global's

Top Global Licensing Agents 2023

, at

Licensing Expo

, taking place on June 13-15 at Mandalay Bay Convention Center, Las Vegas.