Family dining restaurants Perkins Restaurant & Bakery and Huddle House are partnering with global brand extension licensing agency Beanstalk to extend their menu items into new food offerings.
“We are delighted to partner with Perkins and Huddle House and to bring their classic dishes into families’ homes through exciting new food products,” says Allison Ames, president and chief executive officer, Beanstalk. “During times of uncertainty, many are looking for comfort and the familiar. Consumers will be able to find both through enjoying their favorite Perkins and Huddle House dishes and delights at home with their families.”
Food categories available for licensing in the U.S. include frozen and fresh breakfast, lunch and dinner entrees that tie back to the menu’s core offerings and signature flavors, as well as baked goods and desserts, dairy products and coffee.
“We are excited to collaborate with Beanstalk to bring the homestyle tastes of both Huddle House and Perkins to restaurant fans across the United States,” says Alison Glenn Delaney, chief brand officer, Huddle House, which also runs Perkins. “Our new licensing partnership with Beanstalk will help break through geographic barriers to help introduce these family-friendly brands to a new audience.”